product placement
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- Home
- New technologies for Culture and Heritage
- From Creativity to the specific Cultural production
- Virtual Archeological Tourism
- Museum of the Future
- Product/Cultural/Location placement
- Film Induced Tourism
- Cultural Diplomacy
- TransMedia
- Feature Film Project for Cultural & Location Placement
- Location Based Project
- ARTE - Augmented Reality Technology Experience
- Holographic performance
- Knowledge bank
- Disclaimer
- Contact
what is Product Placement ?
Product Placement (a.k.a. product-tie-in) is a sophisticated company communication technique, which consists in the placement of a product or brand inside a pre-built narrative structure, being able of merging in it.
Product Placement IS NOT the surreptitious advertising, but a real life study positioning study of a brand, product or service made by experts of the segment which keeps in mind tangible and intangible values of the object to be inserted in the Narrative Structure and in the meantime, the needs and the characteristics of the format, through which the narrative structure is rendered to the audience.
Product Placement IS NOT the surreptitious advertising, but a real life study positioning study of a brand, product or service made by experts of the segment which keeps in mind tangible and intangible values of the object to be inserted in the Narrative Structure and in the meantime, the needs and the characteristics of the format, through which the narrative structure is rendered to the audience.
