If heritage is an actual resource for the development of creativity, the opposite exists too, which is that creativity is a great tool for the constitution of a heritage.
New technologies allow a re-proposition of a creative application to the heritage.
Moreover, stating that creativity can be built in objects, it can gain particular significance in technologies and economic organizations for its usage in the development of technologies and in new organizational forms for the cultural heritage.
Creation, management, protection and enhancement of the cultural heritage is developing a flourishing market outlined by small and medium businesses (and with the qualified presence of large enterprises) with strong technologic contents.
New materials, building techniques, measurements and diagnostic instruments, 3D modeling and digital platforms are tangible examples.
Our Cultural Heritage is becoming a proper technologies, materials and methods development laboratory: thinking at the “patina-eating” bacteria, white concrete containing titanium nano-molecules for automatic cleaning, neutron accelerators to x-ray statues and rebuild them from the inside, up to the recent discoveries of the digital sectors (navigable satellite maps, portable geo-reference systems, radio frequency tagging...).
The sectors which contribute to this aggregation are not only the renovation and the planning of Internet portals. Think about diagnostics, new materials, and technologies for building which allow the creation of futuristic buildings – future's cultural heritage – up to domotics and the new plants. And obviously the varied and “boiling” world of the cultural industry with the diffusion of digital technologies and the emerging of new media.
This kind of know-how, held by our Country, is often missing and/or fragmented and requires processes of coordination and aggregation.
For this reason, the perusal of a new economic aggregate, which marks not only on the add-on museum services and on tourism flux but even on the businesses system, makes possible the creation, management and development of this heritage, and it is today an absolute priority.
A significant aspect of this area is its exportability. Our credibility in foreign countries on this themes is very strong, but it still didn't have the possibility of developing in the right way as the Made-in-Italy concept, even though this is for sure a huge potential to cultivate.
Only a systemic view allows to take advantage of this great opportunity.
The choice of considering cultural heritage and activities on of the 5 areas of Industry for 2015 is motivated by the exigency to reinforce this new economic sector as one of the actual options for the revival of Italian Economy.
Heart of this system – defined by the two dimensions of nature (environment) and human-landscape (cultural heritage) – is the territory, which is regaining the centrality that the Industrial Economy first and the New Economy later denied. Basic tools for this revival are the technological innovation and a new usage of design and culture project.
New technologies allow to institutions, appointed to conservation, knowledge, fruition and management of the cultural heritage, to carry the interest of the audience towards the heritage they manage to increase its value.
For preservation, we mean the activities of conserving, monitoring and restoration of the artifacts.
For knowledge, we mean all of the necessary activities for the cataloging of the good/heritage which include, together with the traditional cataloging, all of the references relating to scientific analysis, studies, time and space collocation, virtual image (2D and 3D) and all of the rest that could be necessary to preserve the “life” of the work of art in the “virtual” world.
For management, we mean the set of activities necessary to exploit the cultural good/heritage of the landscape, food and wine and enterprise. In relation to the creativity mold in the organizations, we can remember the development of new forms of efficient governance, didactic methods for the audience of museums, effective communication strategies towards families, policies for the growth of cultural tourism, and a more effective policy of expositions for temporary exhibitions and blockbusters.
For fruition, we mean basically the setup of new fruition and diffusive modes and the new narration formats, but also the redevelopment of buildings and places bounded in high historical interest, the definition of new models of business and the protection and sustainable management of the “cultural” places.
These technologies present also multiple, interesting positive externalities. For example, the necessary skills to restore an “historic” building on the Canal Grande (with its roots in water and continuously subject to waves and tides) are leading-edges and “credibly” usable in the traditional sectors of construction.
Those skills have a particular relevance today, where the greenhouse effect and the deforestation are making water one of the most important and scary phenomenon of the building section.
Trying to identify the most critical technological areas connected to the Cultural Heritage, we will mostly find six:
sensors and implants
building and structural consolidation of the structures
safety and security systems
It's from the scientific garrison of these areas that countries will be able to build an actual international leadership in this segment.