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  • Home
  • New technologies for Culture and Heritage
  • From Creativity to the specific Cultural production
  • Virtual Archeological Tourism
  • Museum of the Future
  • Product/Cultural/Location placement
    • Advertainment
  • Film Induced Tourism
  • Cultural Diplomacy
  • TransMedia
    • Corrado Feroci aka Silpa Bhirastri
    • Mediterraneo 3d | Pantelleria
  • Feature Film Project for Cultural & Location Placement
    • Sanctuary | the Movie
    • Al Emboror meet Al Kamil; the Sixth Crusade
      • العربية
    • Mlesia tales
    • Raimondo di Sangro, Prince of Sansevero
    • Salute
  • Location Based Project
  • ARTE - Augmented Reality Technology Experience
  • Holographic performance
    • Umm Kulthum
    • Cazuza
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Advertainment


The term “Advertainment” has come to represent the merging of advertising and entertainment. 
It takes one of two primary forms: advertainment  or branded entertainment. 
The aim of advertainment is to make ads themselves so entertaining, or so useful, that people want to watch them. 
It’s advertising by invitation rather than by intrusion.
Branded entertainment  (or brand integrations ) involves making the brand an inseparable part of some other form of entertainment. The most common form of branded entertainment is product placements—imbedding brands as props within other programming.
In all, advertisers paid an estimated $1.2 billion on product placements in 2009, up 30 percent from the previous year.
The nature of the placement can vary widely. It might be a brief glimpse of a Starbucks coffee cup sitting on a table on HBO’s Entourage  or the judges on American Idol  drinking out of Coca-Cola cups. 
Or it might involve scripting products into the theme of the TV program  ...  or  a feature film
   [ndr]
 from "Principles of Marketing" | Real marketing - Madison & VIne:  the new intersection of advertising and entertainment.  
( P.Kotler, G. Armstrong - XIII Edition , 2010 - Pearson Prentice Hall) 
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  • Home
  • New technologies for Culture and Heritage
  • From Creativity to the specific Cultural production
  • Virtual Archeological Tourism
  • Museum of the Future
  • Product/Cultural/Location placement
    • Advertainment
  • Film Induced Tourism
  • Cultural Diplomacy
  • TransMedia
    • Corrado Feroci aka Silpa Bhirastri
    • Mediterraneo 3d | Pantelleria
  • Feature Film Project for Cultural & Location Placement
    • Sanctuary | the Movie
    • Al Emboror meet Al Kamil; the Sixth Crusade
      • العربية
    • Mlesia tales
    • Raimondo di Sangro, Prince of Sansevero
    • Salute
  • Location Based Project
  • ARTE - Augmented Reality Technology Experience
  • Holographic performance
    • Umm Kulthum
    • Cazuza
  • Knowledge bank
    • Glossary
    • Research paper
    • Video interview
    • the experience
  • Disclaimer
  • Contact