FILM INDUCED TOURISM
“Tourists aren't looking for reality, but its symbolism”, because they know that everything is simulated, everything is just a game. When the tourist stares at the landscape or at a single monument, he becomes a collector of pictures, to keep in albums or on the camera's tapes. Therefore, turistic operators are getting ready for these ephemeral demand. The “tipicality”, unlike Mac Cannell, is considered to be a “symbol” which has to be interpreted, not a real thing.
Definition
Film-induced Tourism, or often called Film Tourism, is defined by Scottish Tourist Board (STB) as ‘the business of attracting visitors through the portrayal of the place or a place’s storylines in film, video and television’ and by VisitBritain4 as ‘tourist visits to a destination or attraction as a result of the destination being featured on television, video or the cinema screen’. Film-induced tourism is a kind of business that profits from attracting visitors inspired by beautiful sceneries of locations exposed in movie or drama and stories linked to the locations, through merchandising of filming sets or locations as a tour program (GDRI, 2005; SERI 2004). Film-induced tourism falls loosely under the umbrella of cultural tourism. Traditionally cultural tourists tend to be older, well-educated professionals looking to learn more about a destination’s history and culture. Film however, as a contemporary cultural tourism, appeals to a wider range of tourist. Although niche market films may have a cult following, film fans can be anyone from singletons to families (Travel & Tourism Analyst, 2003). The resulting film tourism is more complicated. Locations vary from a telephone box to the landscape of a whole country. Activities that come under the label of film tourism are just as diverse and marketing initiatives vary according to film themes as well as location to include experience to bring tourists closer to a film (Travel & Tourism Analyst, 2003).
Film-induced Tourism, or often called Film Tourism, is defined by Scottish Tourist Board (STB) as ‘the business of attracting visitors through the portrayal of the place or a place’s storylines in film, video and television’ and by VisitBritain4 as ‘tourist visits to a destination or attraction as a result of the destination being featured on television, video or the cinema screen’. Film-induced tourism is a kind of business that profits from attracting visitors inspired by beautiful sceneries of locations exposed in movie or drama and stories linked to the locations, through merchandising of filming sets or locations as a tour program (GDRI, 2005; SERI 2004). Film-induced tourism falls loosely under the umbrella of cultural tourism. Traditionally cultural tourists tend to be older, well-educated professionals looking to learn more about a destination’s history and culture. Film however, as a contemporary cultural tourism, appeals to a wider range of tourist. Although niche market films may have a cult following, film fans can be anyone from singletons to families (Travel & Tourism Analyst, 2003). The resulting film tourism is more complicated. Locations vary from a telephone box to the landscape of a whole country. Activities that come under the label of film tourism are just as diverse and marketing initiatives vary according to film themes as well as location to include experience to bring tourists closer to a film (Travel & Tourism Analyst, 2003).
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With the enlargement of the availability of technologies, we see new frontiers opening to us for the communication towards a loyal audience, really interested to the subject and not only a passive spectator of an entertaining show.
A new spectator, who pays attention, qualified, and benevolent to let himself in the spiral of the virtual trip, which comes before the actual real trip, that will be undertaken at the right time. It is the Cinema/Film
Induced Tourism phenomenon! |
Cinema-tourism or film-induced tourism, is a new form of cultural tourism which still receives little attention from both academia and practitioners due to the lack of knowledge and understanding on the benefits of film on tourism. [Walaiporn, 2009].
Big screen film presentations can give a destination something most tourism promotion organizations could not pay for, nor have the ability to produce (Bolan and Davidson, 2005)
Studies has shown that a film can have a very powerful impact on destination image and the decision to travel, and therefore makes an important contribution to the field of tourism marketing and film tourism in particular. [Hudson, Wang, Moreno, 2010].
Generally films tend to influence viewers indirectly as a background part of the movie’s message [Butler, 1990], and several researches have already asserted that films are more likely to reach wider audiences with less investment than specifically targeted tourism advertisements and promotion [Dore & Crouch, 2003]. Film-induced tourism is defined as tourist visits to the destination featured on television, video, or cinema screen [Hudson & Ritchie, 2006]
Big screen film presentations can give a destination something most tourism promotion organizations could not pay for, nor have the ability to produce (Bolan and Davidson, 2005)
Studies has shown that a film can have a very powerful impact on destination image and the decision to travel, and therefore makes an important contribution to the field of tourism marketing and film tourism in particular. [Hudson, Wang, Moreno, 2010].
Generally films tend to influence viewers indirectly as a background part of the movie’s message [Butler, 1990], and several researches have already asserted that films are more likely to reach wider audiences with less investment than specifically targeted tourism advertisements and promotion [Dore & Crouch, 2003]. Film-induced tourism is defined as tourist visits to the destination featured on television, video, or cinema screen [Hudson & Ritchie, 2006]
- THE ROLE OF CINEMA ON THE TOURIST DESTINATION IMAGE FORMATION PROCESS: OPPORTUNITIES AND CHALLENGES FOR THE TOURISM STAKEHOLDERS
- DOC MARTIN AND FILM TOURISM: THE CREATION OF DESTINATION IMAGE
- THE QUALITATIVE AND QUANTITATIVE BENEFITS OF FILM INDUCED TOURISM IN GEORGIA
- TODDLERS, TOURISM AND TOBERMORY: DESTINATION MARKETING ISSUES AND TELEVISION-INDUCED TOURISM
- MOVIE-INDUCED TOURISM : HOW LORD OF THE RINGS AFFECTED TOURISM IN NEW ZEALAND
- MOVIES AS A TOOL OF MODERN TOURIST MARKETING
- STUDENTS' TRAVEL BEHAVIOUR AND FILM INDUCED TOURISM
- http://filmworks.filmla.com/2011/05/13/film-induced-tourism-real-for-los-angeles-not-for-louisiana/
- http://www.tourism-review.com/travel-tourism-magazine-film-induced-tourism-has-great-potential--article1915
