Location Placement
In addition to mass media such as news broadcasts, literature and travel guides, contemporary research has also focused on the considerable influence of movies on destination image and consequently on tourists’ intention to visit a destination (Beeton)
The communication process that gives emphasis to nature, landscapes or historical settings is called Location Placement. Cultural & Location Placement is an «experience marketing» tool needed to engage costumers in Destination Placement.
The Cultural Placement and the Location Placement are a product placement's form; an advertising technique of the territory, whose promotion has used in the past traditional channels such as Tv and billboards.
The communication process that gives emphasis to nature, landscapes or historical settings is called Location Placement. Cultural & Location Placement is an «experience marketing» tool needed to engage costumers in Destination Placement.
The Cultural Placement and the Location Placement are a product placement's form; an advertising technique of the territory, whose promotion has used in the past traditional channels such as Tv and billboards.