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  • Home
  • New technologies for Culture and Heritage
  • From Creativity to the specific Cultural production
  • Virtual Archeological Tourism
  • Museum of the Future
  • Product/Cultural/Location placement
    • Advertainment
  • Film Induced Tourism
  • Cultural Diplomacy
  • TransMedia
    • Corrado Feroci aka Silpa Bhirastri
    • Mediterraneo 3d | Pantelleria
  • Feature Film Project for Cultural & Location Placement
    • Sanctuary | the Movie
    • Al Emboror meet Al Kamil; the Sixth Crusade
      • العربية
    • Mlesia tales
    • Raimondo di Sangro, Prince of Sansevero
    • Salute
  • Location Based Project
  • ARTE - Augmented Reality Technology Experience
  • Holographic performance
    • Umm Kulthum
    • Cazuza
  • Knowledge bank
    • Glossary
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Location Placement


In addition to mass media such as news broadcasts, literature and travel guides, contemporary research has also focused on the considerable influence of movies on destination image and consequently on tourists’ intention to visit a destination  (Beeton)

The communication process that gives emphasis to nature, landscapes or historical settings is called  Location  Placement. Cultural & Location Placement is an «experience marketing» tool needed to engage costumers in Destination Placement.
The Cultural Placement and the Location Placement are a product placement's form; an advertising technique of the territory, whose promotion has used in the past traditional channels such as Tv and billboards.​
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  • Home
  • New technologies for Culture and Heritage
  • From Creativity to the specific Cultural production
  • Virtual Archeological Tourism
  • Museum of the Future
  • Product/Cultural/Location placement
    • Advertainment
  • Film Induced Tourism
  • Cultural Diplomacy
  • TransMedia
    • Corrado Feroci aka Silpa Bhirastri
    • Mediterraneo 3d | Pantelleria
  • Feature Film Project for Cultural & Location Placement
    • Sanctuary | the Movie
    • Al Emboror meet Al Kamil; the Sixth Crusade
      • العربية
    • Mlesia tales
    • Raimondo di Sangro, Prince of Sansevero
    • Salute
  • Location Based Project
  • ARTE - Augmented Reality Technology Experience
  • Holographic performance
    • Umm Kulthum
    • Cazuza
  • Knowledge bank
    • Glossary
    • Research paper
    • Video interview
    • the experience
  • Disclaimer
  • Contact