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  • New technologies for Culture and Heritage
  • From Creativity to the specific Cultural production
  • Virtual Archeological Tourism
  • Museum of the Future
  • Product/Cultural/Location placement
    • Advertainment
  • Film Induced Tourism
  • Cultural Diplomacy
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    • Corrado Feroci aka Silpa Bhirastri
    • Mediterraneo 3d | Pantelleria
  • Feature Film Project for Cultural & Location Placement
    • Sanctuary | the Movie
    • Al Emboror meet Al Kamil; the Sixth Crusade
      • العربية
    • Mlesia tales
    • Raimondo di Sangro, Prince of Sansevero
    • Salute
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  • ARTE - Augmented Reality Technology Experience
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    • Umm Kulthum
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Cultural Placement


The tourism connected to the cultural heritage of a country is the branch of the tourism industry which has the fastest growth. 
Standing to the  forecasts of the World Tourism Organization this tendency will be constantly  growing in the next years.
The growth in demand of cultural tourism is  also supported by the evolution of the touristic models, which highlights a  clear tendency towards shorter stays and fragmented vacations.
The  shortening of holidays increases the short visits, which rotate mostly around  urban and cultural tourism.
In fact, cultural tourism attracts a  constantly bigger number of tourists. Basing on the study of an European  Commission, about 20% of tourists in Europe respond to Cultural Travelling  motivations, while the 60% european of tourists seek for a cultural discovery  during their holidays.
Other than the constant increase of the world's  touristic demand, either international and national, which overtakes each  destination, comorehending the cultural sites, there are other factors which  explain this tendency, amongst which we can also consider the progressive  transformation of the tourist himself, whom is moving towards a more and more  sophisticated Pattern, looking for experiences connected to expressions with  different origins.
Standing to what many Researchers say (Urry, Richards  and Wilson), culture became, in the last decade, an essential element of the touristic system. The growth of cultural Consumption (art, gastronomy,  ashion  and music) and the industries which relate to it have feeded the so called  "symbolic economy" of the cities (Ray, Zukin).

At the same time, the  demand of the costumer/consumer/user  is moved by the increasing importance  of the non-material dimension, which reflects the "soul of the city", but it is  at the same time the essential element tu build his own future.
According  to Pine and Gilmore and Amin and Thrift, the increasing competition in the market implies that goods and services are no longer enough and that the producers have  to start differentiating the products, transforming them in  'experiences'  capable of involving the costumer. The same process concerns the cities over the whole world, especially the touristic ones, in competition today to attract residents an visitors. The production of culture in this way becomes a main factor for the strategies of urban development based on tourism.
Globalization, the changes in demography, technological advances and a change in  the systems of value of costumers, have Shaped the demand of a new, post-materialist tourist product. The so-called experience-based tourism is the new concept which is gradually emerging to satisfy the aforsaid needs.

​This implies the need of going further than the quick experience, enlarging the tourist experience over time through an intellectual and emotional involvement, capable of continuing after experience, capable of stimulating the fixing of memory and memories.
The  Cultural Placement represents the main lever over which a wide range of  integrated services, focused on the satisfaction of the new emerging needs of  leisure and edutainment, which come out in the modern cultural  hyper-tourist.


Intangible Cultural Heritage | Unesco 
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  • Home
  • New technologies for Culture and Heritage
  • From Creativity to the specific Cultural production
  • Virtual Archeological Tourism
  • Museum of the Future
  • Product/Cultural/Location placement
    • Advertainment
  • Film Induced Tourism
  • Cultural Diplomacy
  • TransMedia
    • Corrado Feroci aka Silpa Bhirastri
    • Mediterraneo 3d | Pantelleria
  • Feature Film Project for Cultural & Location Placement
    • Sanctuary | the Movie
    • Al Emboror meet Al Kamil; the Sixth Crusade
      • العربية
    • Mlesia tales
    • Raimondo di Sangro, Prince of Sansevero
    • Salute
  • Location Based Project
  • ARTE - Augmented Reality Technology Experience
  • Holographic performance
    • Umm Kulthum
    • Cazuza
  • Knowledge bank
    • Glossary
    • Research paper
    • Video interview
    • the experience
  • Disclaimer
  • Contact